New Google Adsense TOS: Privacy Policy a Must

Undeniably, Google Adsense is the most popular source for monetizing websites and is the most widely used. If you are a blogger or a publisher for any online business, you most likely have Google Adsense in your websites. Therefore, you must have seen/learned about the updated Terms of Service (TOS) of Google Adsense when you logged into your Google Adsense accounts recently. Upon logging in, you were asked to accept the given terms or not. If you accepted, have you actually read the entire TOS to know what you must or must not do?

Privacy Policy

In standard Terms and Conditions, either we read or not- we need not have to do anything and as long as we’re doing everything in the most proper and legal way, we won’t run into trouble.

However, reading closely the new TOS of Google Adsense, we are in fact required to do something- that is transparency. All web publishers must create a Privacy Policy section on their websites if using Google Adsense. Specifically, we need to tell our readers that third parties like Google Adsense maybe putting cookies or web beacons on their computers without their knowledge while browsing our website.

Part of the Google Terms and Conditions read:

You must have and abide by an appropriate privacy policy that complies with applicable privacy and data protection laws and that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

Make sure your blog, business site or any other web pages that uses Google ads or third party ads for that matter have the Privacy Policy page or you may be banned from using Google adsense.

Read and know more in our official blog...